designedpc

"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction." - Albert Einstein

April 29, 2010 at 11:49am

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An argument against Lacie

Lacie makes some pretty nicely designed external drives (shown below) so you’d think they’d be right up the alley of a blog titled designedpc. I really appreciate the fact that Lacie is committed to design, and they commission some pretty big names.

So what’s my problem with them? Why will I likely never buy a Lacie device?

The logo.

It looks 2nd rate and doesn’t represent their brand or communicate their commitment to well designed hardware at all. In fact I believe it does the opposite. This sucks for them, but it wouldn’t be that bad for the consumer if it was small and sitting in a corner not that noticeable. Would people recognise lacie for the beautifully designed product like they do for apple, or do they need to be reminded what they are looking at with a gigantic garish logo encompassing a large portion of one of the panels on the device.

Although as a good friend points out, if you’re lucky enough to have the right setup you can always hide the ‘logo side’ against a wall or something else!

(removing the circle for this one was a good choice)

(think I could actually get away with this one, but then, I really like brushed steel :P)